The Role of Jordanian Private Sector
 in the Reconstruction Of Iraq 1
 
List of Leading Companies
Companies' Profile
 

I) The Jordanian Private Sector 

Following the outbreak of the first Gulf War in 1991, Iraq became Jordan’s main trading partner where goods were exported to Iraq in return for oil under the UN food-for-oil program.  Due to the geographic proximity, and the similarity in the culture and mindset of the two countries, trading activity between Iraq and Jordan began to witness an upsurge with significant spillover effects onto other auxiliary services that facilitated this flow of goods including transport and financial services among many others.  The Port of Aqaba also became the main conduit of transit trade, thereby further boosting the activities of the maritime and land transport sectors in Jordan.  As exports to the Iraqi market flourished, Iraq became the sole supplier of Jordan’s oil needs.  Oil was received at a very generous discount worth around US$500-600 million per year, with US$300 million of this discount received in the form of a fiscal grant.  In 2002, total exports to Iraq exceeded in value US$400 million, comprising more than 20% of the total value of Jordanian exports. 

The Jordanian private sector was swift to take advantage of the food-for-oil program, as many traders and industrialists geared the bulk of their businesses to cater to the Iraqi market.  Subsequently, the Jordanian private sector developed extensive knowledge and understanding of the Iraqi market needs, requirements and specifications, in addition to consumer tastes and preferences.  As a result, Iraqi traders, importers and consumers alike developed a preference to Jordanian products.  

The private sector is well established in Jordan, and plays a significant role in exports and job creation.  It enjoys an excellent physical and financial infrastructure, and is driven by a highly educated, well-trained and professional workforce that has been instrumental in the building of many economies in the Gulf.  This sector has shown a proven record of resilience and flexibility, by also capitalizing on the trade agreements that Jordan enjoys with the United States and Europe, thereby penetrating these non-traditional competitive markets with high value-added products and services.  The ability to cater to both regional (mainly Iraq) and Western markets, qualifies the private sector to stand in a very unique position to facilitate the revitalization of businesses between Iraq and the United States.  Given the geographic proximity and the well established transportation routes and channels further strengthen the private sector’s position to instantly mobilize to conduct business in Iraq.  Specifically, Jordanian businesses can fulfill a good percentage of products needed in Iraq immediately, for all of the above reasons as well as the availability of production lines, raw materials, manpower, spare parts and know-how.  

II) Leading Economic Activities 

The following are leading private-sector economic activities that have witnessed substantive growth potential over the years, and have contributed to economic growth with their high value-added products and services.  Their capabilities extend well beyond the domestic market, compiling years of business expertise in many highly complex and competitive regional and international markets.

 

II.1 – Construction 

 

The construction sector in Jordan is well poised to take an active role in the rebuilding of Iraq.  The sector is almost entirely controlled by the private sector, and has substantive and diverse expertise in construction projects throughout the region.  Domestically, the private construction sector has executed the majority of public-works contracts ranging from building roads and sophisticated bridges, to drilling wells and erecting dams. Engineering consultants in Jordan have been active exporters of engineering services to countries in the region, in addition to African and CIS states.

 

High-quality construction material is also produced locally including cement, rebar steel, extruded aluminum (windows and doors), ceramics, tiles, paints and furniture (standard and specialized, kitchen, doors, etc.), thereby allowing the sector to be vertically integrated.  The sector is also supported by a highly qualified local engineering and technical workforce with substantive years of large-contract expertise particularly in the oil-rich Gulf countries. Jordanian firms are also experienced in working with American contractors and with USAID procedures and standards. 

 

II.2 – Pharmaceuticals 

 

The pharmaceutical sector in Jordan is one of the most thriving and successful export-driven sectors in the region, with over 75% of its production sold to over 60 countries, including the world’s most stringent markets such as Europe and the United States. 

In 2002, total pharmaceutical exports to Iraq amounted to around US$50 million, comprising around 10% of total export to Iraq.  Jordanian pharmaceutical products have secured a strong market share of around 20% in Iraq, and people have built strong confidence in their quality.  Products sold included injectable and oral antibiotics, cardio-vasculars, antidiabetic products, anaesthetics and energetics.

 

II.3 – Information & Communications Technology

 

Jordan’s ICT sector has grown from a US$60-million market in 1999 to over US$200 million by end 2001.  Employment within the sector has more than tripled and exports have increased by over 350 percent.  While 70 percent of Jordan’s exports are generated within the region, another 19 percent is materialized from exports to the United States, thus re-enforcing the country’s strong understanding of the business world in both regions. 

Contributing in the form of sub-contractors, Jordanian firms are well positioned to offer substantial value in these areas:

 

·         Software development/ complete solutions. 

·         E-Business & E-Government. 

·         E-Learning.

·         Arabic web content development. 

·         Multi-media & animation. 

·         Outsourcing/ distinct code writing. 

 II.4 – Services 

II.4.1 Legal Services 

 

Jordan has witnessed in recent years an accelerated economic reform process through dynamic privatization schemes and rapid integration into the global economy.  This was evident by Jordan’s accession to the WTO, the signing of the Free Trade Area Agreement with the United States, the Partnership Agreement with the European Union, and the Free Trade Area with Arab countries.  Liberalization and global integration necessitated a new legislative framework, which encompassed the amendment and redrafting of over 150 laws and regulations including Labor, Income Tax, Company's, E-Transactions, Financial Leasing, Securities, Copyright, Patent, Telecommunications, Banking, Media, and many others.   

Jordanian law firms have therefore complied an extensive expertise, which can be tapped into when Iraq undergoes a similar liberalization and global integration scheme. 

 

II.4.2 Medical Services

 

The quality of Jordan's health care system has improved dramatically over the last two decades placing it among the top 10 countries in the world in reducing infant mortality. The standard of health services and medical facilities in Jordan, particularly in the private sector, is among the best in the region. Jordan has 19.8 physicians, 5.5 dentists, 7.8 pharmacists and 12.8 staff nurses per 10,000 persons. 

Medical services in Jordan are pursued by patients from various countries of the region. The combination of highly qualified Jordanian medical personnel, up-to-date facilities and relatively low costs makes Jordan highly competitive in the provision of health care services.

The medical relationship between Jordan and Iraq was cemented during the last two decades through (i) referring a large number of patients for advanced and specialized medical treatment that was lacking in Iraqi hospitals, (ii) providing continuous training for Iraqi physicians and medical personnel on new medical technologies and advances, and (iii) providing medical insurance to UN and other international staff working in Iraq to receive medical treatment in Jordanian hospitals.  

In the short-term, Jordan’s private sector can sustain the provision of the latter-mentioned services.  In the long-term, this sector can take a pivotal role in the design, construction and administration of Iraq’s existing and newly constructed medical facilities.    

II.4.3 Sea/Land Transport

 

Prior to the outbreak of war, Iraq was Jordan’s largest trading partner, and Jordan’s Port of Aqaba was the main conduit of transit trade into Iraq.  Subsequently, the transport sector in Jordan was primarily geared to cater to, and facilitate this trading activity. 

Large investments were made to expand the Port’s facilities and the road network to serve Iraq during the first Gulf War.  The port has excellent facilities and is capable of handling up to 30 million tons per year.  The road network from Aqaba to the Iraqi borders is also considered excellent, safe and secure.  Furthermore, there is an adequate number of trucks that are in good condition, and capable of moving cargo from Aqaba into Iraq. 

No country in the region, other than Jordan, is equipped to facilitate the swift movement of goods into Iraq.  Due to the geographic proximity and the extensive historical trade relations between the two countries, the Jordanian private sector stands in a unique position to facilitate the trade of goods into Iraq. 

 

II.6 – Industrial Sector 

 

The industrial sector in Jordan is one of the largest contributors to the economy and main employer.  The sector has successfully penetrated sophisticated world markets with high value-added products and services.  The main industrial sub-sectors include:

  1. Medical Services & Supplies
  2. Plastic & Rubber Industries
  3. Chemical Industries
  4. Textile Industries
  5. Packing & Packaging
  6. Furniture, Kitchen and Doors
  7. Construction & Engineering
  8. Printing, Paper & Carton
  9. Supply & Foodstuffs
  10. Agriculture & Animal Resources Industries

II.7 – Education Sector 

 

Jordan has a well-established National Curriculum, which is applied both in State-run and private schools. This curriculum can form a starting point for the development of a National Curriculum for Iraq.  Furthermore, Jordan can offer its experience in preparing primary and secondary school students for entry to tertiary educational institutions of world class standard.  Jordan has a wealth of human resources with a high standard of education and a wealth of experience, many of whom would be willing and are in a special position to assist international advisers new to the Middle East. 

 

Private education has developed and prospered in Jordan because it was able to deliver the standards required by international schools systems, thereby enabling students to gain admission to schools and universities worldwide.  Private schools have developed their own curriculum, catering to a wide spectrum of individual educational needs, by combining Jordan’s National Curriculum with other international curricula resulting in a high standard of education.  Some private schools have bilingual professional teams (consisting of teachers, administrators, trainers and consultants), while others have developed their own classroom literature both in English and Arabic. 

Creative Associated in the United States has been contracted by USAID to reconstruct the Iraqi educational system with an initial US$1 million and then with a further US$62.6 million over the next 12 months. The Private Education Sector in Jordan is suitably qualified to be a major sub-contractor for the second phase (the subsequent 12-month period) because it can provide the following resources:

 
  • A well established Teacher Training organization with experience in Jordan as well as in adjoining and other Middle Eastern countries. It has a proven Teacher Training program, which is readily adaptable to meet the needs of teacher education in Iraq.
  • Substantial human resource support on the ground in Iraq at very short notice.
  • A unique curriculum for children from KG to Grade 12 preparing them for the IGCSE and IB (International Baccalaureate).
  • Material resources (bi-lingual teaching materials and teaching aids).  

 

III) List of Leading Companies 

 

List of the major Jordanian companies that are ready to take an active role along with American firms in the reconstruction of Iraq.

 

IV) Companies' Profile

 

Jordanian Construction Contractors Association
Contractors Classification
Construction
Construction Industries
Engineering Consulting & Industries
Information & Communication Technology
Shipping Companies
Medical Services & Supplies
Plastic & Rubber Industries
Paper Industry
Supply & Food Stuff Industries
Packing & Packaging
Furniture Industry
Chemicals
Services
Education
Additional Companies
 
  1. Source: Jordan Embassy in Washington, Economic and Commerce Bureau